Müller FRijj - “Just feel the Urjj” (2025)
Müller FRijj’s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
Quite a funny parody, George C. Scott, the actor from 'Patton,' is back, but this time he's the 'king germ' in charge.
He gives this epic speech to his germ squad, and together they plan to take over a deserted office by hijacking the TV remote. They all jump on it, and bam! HBO comes on. The germs are partying hard until a cleaning lady shows up and sprays disinfectant on their fun.
Tagline: 'It's not TV. It's HBO!'
Producer: Regina Ebel
Producer: Becky Friedman
Editing: Crew Cuts
Editor: Sherri Margulies
Creative Director (copywriter): Michael Patti
Art Director: Don Schneider
Principal talent: George C. Scott