Hell Pizza billboard under review

Hell Pizza billboard under review

New Zealand's Hell Pizza chain is getting some backlash from its billboards around Auckland and Wellington which feature George Bush.

Outdoor Advertising New Zealand is reviewing who is behind the boards and whether the Advertising Standards Authority needs to become involved.
Hell's media manager, Matthew Blomfield, says they expected to cause a bit of a stir. He says it is meant to provoke discussion and be a little edgy, instead of bland, boring advertising.

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