This ad is also known as "Civic Choir"
Wieden + Kennedy London
Creative team: Matt Gooden, Michael Russoff and Ben Walker
Director: Antoine Bardou-Jacquet at Partizan
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Impressive!
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Permalinkhonda and w&k has made for such a great partnership! this is further proof.
also, more choirs should beatbox.
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PermalinkI wanna see this choir do this live.
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Permalinkfirst impression, it doesn't leave me as awestruck as either "cogs" or "hate something". definitely doesn't mean i don't like it - because i do - just means i'm not 100% convinced the concept holds for a 2 min tvc.
that said, it's a damn good idea...and surely one that will be remembered on la croisette come june...
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Permalinkforgot to add that it is also damn good, if not flawless, execution.
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PermalinkGreat consept but do they really need 2 min?
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