One word - Oops.
With the burgeoning Sars epidemic spreading fear among travelers worldwide, the Hong Kong tourist board must be ruing the day it commissioned a series of magazine ads telling readers a visit to the city will "take your breath away".
Shortness of breath is one of the main symptoms of Sars - severe acute respiratory syndrome - a deadly new strain of pneumonia that started in southern China and quickly moved to Hong Kong before spreading around the world.
Via the Guardian
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