Hornitos Tequila - Road Trip #NotJustAnyAgaves - (2015) :30 (USA)

Hornitos have set up their agaves with a good looking blond and a neat topless car to go on an epic road trip. You can follow them on social media. Will this ad entire you to do that? My money is on "probably not", but we'll see.

While every tequila should be made using 100 percent "virgin" agaves, Hornitos Tequila went a step further and decided that a worldly or "experienced" agave is the best agave for your drinking pleasure. In this newly launched social media campaign created by innovative cross-cultural agency the community, the spirits brand made sure these agaves have some life experience before they are used to invigorate Hornitos Tequila. Using the hashtag #NotJustAnyAgaves, audiences can follow the adventures of these agaves across various social media platforms. Whether it is an agave speeding through the desert next to blonde driving a convertible, or jumping out of a plane to go skydiving, throughout the summer, Hornitos Tequila will add a little life experience to its agaves.

Agency: the community
Creative Director – Jake Wheeler
Sr. Copywriter – Aaron Zimroth
Art Director – Aaron Willard
VP Integrated Production – Laurie Malaga
Sr. Integrated Producer – Andy Murillo
Account Director – Mattia Nicodano
Account Supervisor – Jessica Patino
Account Coordinator – Alaina Zuniga
Director of Digital Strategy – Andy Amendola
Engagement Lead – Andrew Choban

Production
Photographer/ Director – Jeff Minton with DSREPS
Executive Producer – Stanny Park @ Florida Film Production Co.
Line Producer – Zack Clark
Editor – Kenneth O'Brien

Client Credits
Sr. Brand Director – Claire Richards
Sr. Brand Manager – John Nichols
Social Content Specialist – Claire Lukaszews