Sports
Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
The way to bend the rules, apparently, is to bring together all the hottest vine, instagram and twitter influencers and put them in a music video and then turns that into a commercial. I thought using influencers was the way to save money, since they don't usually cost all that much. Go figure.
Client: HP
Agency: 180 LA