Shot in NYC's Flatiron District, Morgen leads a series of New Yorkers to the HSBC soapbox where they sound off on immigration, technology, and family. Understanding the unique values of their customers has made HSBC the world's local bank.
See also Soapbox immigration and Soapbox Baby
Client: HSBC Bank USA
Spots Title: Soapbox Immigration, Soapbox Baby, Soapbox Tech
Air Date: September 2009
Agency: JWT
Executive CD: Walt Connelly
CD: Josh Kilmer-Purcell
Copywriter: Dinesh Kapoor (CG text)
Art Director(s): Michael Ashley, Mark Grundland
EP(s): Caroline Coleman, Bill Finnegan
Producer: Shane Smith
Assistant Producer: Tadd Ryan
Prod Company: Anonymous Content
Director: Brett Morgen
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Julianne Maloney
Production Supervisor: Carole Kiser
Editorial: White House
Editor(s): Mark Langley, Stephen Jess
Producer: Lauren Hertzberg
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