Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
According to Tom Spaletto, President of The North Face, IBM's Watson is a valuable partner in enhancing customer gear recommendations. During a demonstration, Spaletto quizzes Watson about a hypothetical trip to Yosemite in June, and Watson impressively uses location and weather data, among other factors, to provide a tailored list of options.
Ad agency: Ogilvy
Tagline: “Outthink.”
Production company: PYTKA
Director: Joe Pytka
Media agency: Mindshare