According to Tom Spaletto, President of The North Face, IBM's Watson is a valuable partner in enhancing customer gear recommendations. During a demonstration, Spaletto quizzes Watson about a hypothetical trip to Yosemite in June, and Watson impressively uses location and weather data, among other factors, to provide a tailored list of options.
Client: IBM
Ad agency: Ogilvy
Tagline: “Outthink.”
Production company: PYTKA
Director: Joe Pytka
Media agency: Mindshare
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