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"This is what happens when you win a house in a Jimmy John's delivery zone. And you realize 'Holy Moly, we won a house in a JImmy John's delivery zone.'"
SO dry. I love it.
"Becuase, sandwich" as a tagline, I don't love as much. It reminds me of "we have the meats for sandwiches." We get it you sell sandwiches. Pretty certain Jimmy John's Gourmet Sandwiches-- your name-- is all the giveaway I need.
But speaking of giveaways-- it's kind of bananas they are going to buy a home for people in the five-mile radius delivery zone. Makes for great press. But at the end of the day great press is all it is for a regular ol' sweepstakes with astronomically low odds of winning.
Now if they sold me on why I should want to try a one of their sammies, I'd be more impressed. But that would be brand building. And who has time for that, amirite? I don't even have time to read the insane amount of legal copy on this ad.
Anyway, if you want to get in the mix for a new house, go to Dreamhomeinthezone.
Credits
Advertising Agency: WorkInProgress (WIP), Boulder, CO (USA)
Partner, Creative: Matt Talbot
Creative Director: Stephen Dalton
Creative Director: Lauren Perlow
Associate Creative Director: Josh Shelton
Associate Creative Director: Haley Garyet
Senior Designer: Jimmy Rosen
Partner, Production: Stafford Bosak
Executive Producer: Molly Schaaf
Partner, Account & Strategy: Alex Guerri
Partner, Account & Strategy: Evan Russack
Director, Account & Strategy: Stacy Moss
Supervisor, Account & Strategy: Sally Kubancik
Partner, Technology: Harold Jones
Production Company: Arts & Sciences
Production Service Company: Animals
Director: Adam & Dave
Director of Photography: Benn Martenson
Executive Producer: Marc Marrie
Line Producer: Gillian Marr
Editorial Company: Mackcut NYC
Editor: Ryan Steele
Assistant Editor: Devon Flint
Executive Producer: Gina Pagano
Color: Company 3
Colorist Tim Masick
Producer Kevin Breheny
VFX & Finishing Company: Framestore
Flame Artist: Theo Maniatis (Lead), Eric Bruno
President, Advertising North America: James Razzall
Head of Production: Bethan Thomas
VFX Producer: Georgina Poushkine
Production Coordinator: Jamie Runkle
Music House APM Music
Mix House: Coupe Studios
Audio Engineer & Sound Designer: Greg Mcrae
Audio Executive Producers: Aaron Lasko & Eric Singer
Client: Jimmy John's
Chief Marketing Officer: John Shea
Director of Consumer Engagement: Nathan Louer
Director of Customer Acquisition & Loyalty: Suzanne Derouchie
Senior Designer: Chris Phillips
Marketing Operations Senior Manager: Kristi Kaiser
Head Of Consumer Video & Chief Editor: Spencer Liautaud