National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
You know the formula by now, but how does a drab physiologist in a white lab coat with a clipboard celebrate? By outdoing Go on the treadmill. Oh yeah! Don't miss music teacher and bike technician in the campaign “Celebrations”.
Client: Indeed
Title: Celebrations
Agency: Sleek Machine, Boston
Agency Website: http://sleekmachine.com/
Chief Creative Officer: Tim Cawley
Senior Integrated Producer: Ben Ouellette
Senior Copywriter: Jeff Marois
Senior Art Director: Jessica Ruggieri
Music: Skyrmish (‘Bike Technician’ & ‘Physiologist’)
Talent: Lita Ford, Bo Wade, Marcus Dorsey
Director: David Tindale
Production Company: Big Nest Creative
Editor: Nick Agri