So a subscription-based pet health brand called ITCH launched on July 1 with the aim of "disrupting" and injecting some serious personality into the flea prevention market. They went all out with this campaign to introduce the service brand. The puns! SO MANY PUNS!
Laura Muse, Creative Director at Now
Trivia, the media budget was just £250k! But this campaign still raised awareness of the brand to 24% with an audience that had never seen the brand before, and the response rates was more than 70% which is epic.
With the posters, there is also this commercial, where a DJ cat starts scratching records while the household dog dance-itches. What a pun.
ITCH debuts first advertising campaign from NOW
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