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After watching the craft going into this poster - and a dab of Jack Daniels in he ink no less! - I desperately want one. Forget the latest digital hype, some things are made with love the same way they were made so many years ago. Yee-Haw Industries made the letterpress poster art for the latest Jack Daniel's campaign, and here we get to peek into how they work. Arnold traveled to Knoxville, Tennessee to create a short, video that captured the pride that went into creating posters for the Jack Daniel’s "Independence" campaign.
The campaign also includes digital elements via an interactive Facebook app that lets Jack Daniel’s enthusiasts create and share their own posters, as well as download or buy the posters Arnold created.
Ka-ching. What? I told you I want one.
"As American As"
Agency: Arnold Worldwide
Client: Jack Daniel's
Chief Creative Officer: Pete Favat
Group Creative Director: Wade Devers
Writer: Bryan Karr
Art Director: Travis Robertson
Producer: Billy Near
Producer: Ben Ouellette
Art Buyer: Andrea Ricker
Business Affairs: Maria Rougvie
Project Management: Lauren Butterworth
Account Management: Paul Nelson, Nate Stewart, Shannon Coletti, Arden Clapp
Production Company: Prettybird
"Yee-Haw Poster Documentary"
Agency: Arnold Worldwide
Client: Jack Daniel's
Chief Creative Officer: Pete Favat
Group Creative Director: Wade Devers
Art Director: Travis Robertson
Writer: Bryan Karr
Producer: Billy Near
Producer: Ben Ouellette
Art Buyer: Andrea Ricker
Business Affairs: Maria Rougvie
Project Management: Lauren Butterworth
Account Management: Paul Nelson, Nate Stewart, Shannon Coletti, Arden Clapp
Production Company: Paper Fortress
Special thanks to Yee-Haw Industries.
