Jamba Juice searches for inspiration, decides to copy Get Your War on comic instead. Badland.

Many of you have laughed at David Rees's Get your war on, the simple political satire comic based on clip art and razor-sharp wit. It even has video versions, like "Day Traitors" at Huffington post.

But wait, Jamba Juice's new "cubicle picnic" flash ad looks a lot like GYWO. Like really really inspired by, and in fact using the same clip art, seemingly copied straight from GYWO. What the?

So GYWO calls for a boycot of Jamba Juice, and I have to high-five the guy for this choice quote;

Whoever made this ad is probably a 22 year-old “creative” at some ad agency in Tech Valley, CA. Way to think outside the box, sonny. Have fun snorting cocaine at the nightclub you go to with your friends who work at Twitter or wherever. And no, Adult Swim will NOT buy your stupid cartoon you’re developing with your housemates about four guys who work at an ad agency but are secretly lobsters.

Now, I'm not sure if GYWO can do anything about this, after all the clip art is clip art, and you can not copyright an idea. What is left then? Sarcastic style? Hmm. Had it been trademarked there might be a case. I do know that it was rather obvious David Rees isn't the type to be flattered by a juice-corporations homage to the strip, and it's clear that the strip is inspired by GYWO, not the stock clip art.

The agency behind the campaign is LA shop called Neighbor according to the rumor-mill and Urbaniak. If any of you want to get creative with the same clip art, pick up a copy of Ready-to-Use Office and Business Illustrations and go wild.

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Anonymous Adgrunt's picture
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Dabitch's picture

BWHAHAHAAA - check this out, the Jamba Juice ad mixes up the character names!

The importance of proffreading - hilarious choice quote:

Damn, I’m starting to have grudging respect for the sheer audacity of how hard the ad company was slacking when they made this!

Read Mediabanes full article, it gets ow-my-belly hilarious around the Zombie and knock-knock jokes.

Dabitch's picture

an update from Jamba Juice over at Agencyspy (sorry it slipped my mind to post this earlier)

"We understand there has been some misunderstanding about the Summer Bliss campaign artwork and the comic strip created by David Rees due to the use of these clip art images. Jamba Juice would like to expressly communicate that the Summer Bliss promotion was not intended to imply any affiliation with Mr. Rees, Mr. Rees' endorsement of Jamba Juice and its products, or Jamba Juice's endorsement of Mr. Rees' work."

And here's GYWO sarcastic reply

......somebody emailed me saying “Jamba” is Swahili for “fart.” Can somebody confirm/deny? Because I could see myself publishing a 500-page graphic novel based around that fact.