John Lewis - Woman / Never knowingly undersold - (2010) :45

John Lewis - Woman / Never knowingly undersold - (2010) :45
John Lewis - Woman / Never knowingly undersold - (2010) :45
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Created for John Lewis by Adam & Eve, London, this advert follows a baby girl up to adulthood and into old age still buying her clothes from John Lewis. To be clear, this is the very unsympathetic customer they want, it seems. Did you guys listen to the lyrics before you chose this song? (inside) Lyrics to Billy Joels "always a woman" 


 

Lyrics to Billy Joels "always a woman"

She can kill with a smile

She can wound with her eyes

She can ruin your faith with her casual lies

And she only reveals what she wants you to see

She hides like a child,

But she's always a woman to me






She can lead you to love

She can take you or leave you

She can ask for the truth

But she'll never believe you

And she'll take what you give her, as long as it's free

Yeah, she steals like a thief

But she's always a woman to me





CHORUS:

Oh--she takes care of herself

She can wait if she wants

She's ahead of her time

Oh--and she never gives out

And she never gives in

She just changes her mind






And she'll promise you more

Than the Garden of Eden

Then she'll carelessly cut you

And laugh while you're bleedin'

But she'll bring out the best

And the worst you can be

Blame it all on yourself

Cause she's always a woman to me






CHORUS repeat


She is frequently kind

And she's suddenly cruel

She can do as she pleases

She's nobody's fool

And she can't be convicted

She's earned her degree

And the most she will do

Is throw shadows at you

But she's always a woman to me







Client: John Lewis

Agency: Adam & Eve, London

Production Company: Blink

Director: Dougal Wilson

Ben Priest (Executive Creative Director)

Emer Stamp, Ben Tollett (Creative Director)

Leila Bartlam (Agency Producer)





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