‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a “man-made natural wonder” is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
Müller FRijj’s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
This is the case study for an internal promotion project done at JWT.
JWT activated two BBQ trucks full of Salt Lick BBQ to cruise around Austin during SXSW that was listened to twitter and foursquare to deliver delicious meats to the hungry masses for free.
For this project JWT also directed short form animations that were projected live on the walls of the city and drove foot traffic to the events.
JWT Office: JWT New York
Break Date: 3/9/11
Exposure:
Project Name: JWT BBQ @ SxSW
THE TEAM
Chief Creative Officer, New York: Peter Nicholson
Executive Creative Director: James Cooper, Aaron Padin, Justin Crawford
Creative Directors: Tim Nolan
Director of Integrated Production: Clair Grupp
Director of Production: Kit Liset
Producer: Christian Colasuonno, , Brenda Fogg, Michelle Carman, Sean Stewart, Colin Tarpey
Supervising Producer: Michelle Carman
Director of Photography: Tadd Ryan
Director of Project Management: Elaine Barker
