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Leading video artist Marco Brambilla taps tribalism and neo-classical influences to paint an extraordinary visual tableau for Kanye West’s new release, Power.
Taken from Kanye’s forthcoming release Good Ass Job [Title TBC], Power is a contemporary musical morality play reflecting on the problems and paradoxes of modern life – where excess, egotism and celebrity coexist alongside poverty, dubious politics and power.
Responding to the drive of Kanye’s track, Marco Brambilla has visualised a moment of cataclysmic collapse with a moving video collage inspired by neo-classical art and his previous installation piece, Civilisation.
“Kanye got in touch via my gallery having seen my moving video collage Civilisation installed in the elevators of the Standard Hotel in New York. That piece drew on the themes of Dante’s Inferno and uses scenes for mainstream Hollywood films to chart the rise to heaven, or fall to hell, depending on whether you’re travelling up or down in the elevator.”
Artist: Kanye West
Title: POWER
Record Label: UMusic
Production Company: Stink
Director: Marco Brambilla
Executive Producer: Daniel Bergmann
Producers: Anna Smith, Jonathan Lia
DoP: Martin Ahlgren
VFX Supervisor: Steve Mottershead
CG Artist: Christian Moreton
Art Director: Babak Radboy
Set Decorator: Tina Ninotchka
Stylist: Mel Ottenburg
Editorial / Post: Art Jail
Post/Effects: Nice Shoes
CD/Flame Artist: Aron Baxter
Colorist: Ron Sudul
EP: Maribeth Phillips
