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Like in many countries, universities in Israel require students to take S.A.T exams.
They are screening exams that are important as the grade you get on them determines which degree and course you will be admitted to study.
These exams are tough, operate under time pressure and require enormous amounts of concentration….
So to boost enrolment, we decided to remind students of how stressful these tests are by testing their focus.
Credits:
Client: Kidum
Advertising Agency: Yehoshua \ TBWA, Tel Aviv, Israel
Chief Creative Officer: Amit Stoler
Creative Directors: Zack Feldman
Copywriter: Shahar Geva
Executive Client Director: Erez Barkatz
Account Executive: Tal Tuvbin
Sound Editor: Itay Swissa
Announcer: Zvika Fohrman
Radio VO:
Narrator 1: In order to ace your S.A.Ts you've got to stay focused
Narrator 2 (reading at the same time as the first narrator):
For more details dial star twenty twenty five now.
Narrator 1: Did you focus? Kidum SAT.
