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So no matter how 'social' your gas grill is, you're still hangin' out on your own. Go back to Luddite charcoal and make some real food and hang out with real people. I give this commercial props for not resorting to slapstick and having the tablet catch on fire as I was afraid they were going to take it there.
Client: Kingsford Charcoal
Agency: DDB California
Group Creative Director: Jim Bosiljevac
Art Director: Tim Stier
Copywriter: Todd Taber
Producer: Bryan Holt
Director: Rick LeMoine
Prod. Comp: Moxie Pictures
Editor: Chan Hacher
Music: Stock Music, N/A