Kona wants you to look at life differently.

Kona's Hawaiian voice is taking you to task for being such a hard working no fun stick in the mud. Start kicking back Hawaii style.

Client: Kona
• Chief marketing officer – Ken Kunze
• Senior director, brand marketing & portfolio development – Robert Rentsch
• Brand manager – Aaron Marion
• Assistant brand manager – Steven Hallstone
Agency: Duncan/Channon
• Executive creative director, copywriter – Parker Channon
• Creative director, art director – Anne Elisco-Lemme
• Chief creative officer – Michael Lemme
• Director of Production – Carolyn Bormann
• Content producer – Justine Barnes
• Group account director – Eric Dunn
• Account supervisor – Jenn Gbur
Photographer
• Photographer – Leigh Beisch