Wallyworld gossips with us and tells us that the Korean Nazi ad has been pulled, the ad from from Coreana has been rubbing all sorts of people the wrong way since it began airing in early February, the Los Angeles-based Simon Wiesenthal Center and the Israeli Embassy sent letters of protest to Coreana calling for the ad's withdrawal. Wallyworld says:
Korad, the Seoul agency that produced this naff ad, said the concept was a Nazi soldier and Hitler symbolized "revolution" in keeping with the lotion's "revolutionary" moisturizing and calming effects. What-the-fuck?
Googling a bit, it seems that the storm has been brewing for some time, with Brian in Jeollanam-do blogging on the changes made to the ad after the first round of complaints. They changed "Hitler couldn't even hold east and west" to "Nobody could hold east and west."... Ho-kay. Yeah massive difference there. Uhm, not. Robert Koehler found the conclusion in a Korean Newspaper to be 'a tad bewildering'.
Meanwhile, concerning the protest, Vice President Juliana Yun, the head of sales for Coreana LA, said, “Because of reasons such as image rights, you can’t use advertisements produced in Korea in the United States.”
So I gather this means "Koreans don't view Nazi uniforms the same way the rest of the world does" and perhaps even "Koreans reckon Nazi uniforms look bad-ass".
In this CNN article company spokesman Kim Yoon-oh blames the stylist, who might have thought the uniform did look bad-ass and thus suit the ads 'idea' of, ahem, "conquering" wrinkles:
The commercial still features the same militaristic imagery, but Kim said Coreana was not aware of the Nazi-style logo on the model's cap. He said the costume was selected by a stylist affiliated with Korad, a Seoul-based firm that produced the commercial.
Back at Brian in Jeollanam-do this paragraph seems to confirm the disconnect:
The "uproar" isn't happening in Korea among Koreans, or even in Asia, but rather among a small minority of foreigners here, a special interest group, and overseas media outlets. Haven't seen any mention yet in the media over here. I suspect that most Koreans would find nothing wrong with the ad at all..
Old adgrunts might remember when Izzue.com made the worldwide news for their nazi fashions back in 2003.
Also fashionable in South Korea are Hitler Bars. I guess that's just my note to non-Koreans that Nazi symbols aren't charged in the same way over there as they are over here.
The Coreana Cosmetics Co. decided Tuesday to withdraw the television ad for a skin lotion to prevent further controversy, company spokesman Kim Yoon-ho said.
The ad shows a young woman in a military-style trench coat holding a soldier's cap that appears to have the swastika-gripping eagle Nazi insignia. The version shown in previews contained the slogan: "Even Hitler didn't have the East and West."
Korad, the Seoul-based agency that produced the ad, said it believed a Nazi soldier and Hitler symbolized "revolution" in keeping with the lotion's "revolutionary" moisturizing and calming effects. It said the reference to the East and West emphasized the product's dual functions.
The cosmetics firm changed the slogan before the ad's actual airing in February to "No one has ever had the East and West." Kim said the revision was designed to prevent controversy.
The Los Angeles-based Simon Wiesenthal Center and the Israeli Embassy sent letters of protest to Coreana calling for the ad's withdrawal, Kim said. Korad said it apologized to them on behalf of Coreana.