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Müller FRijj’s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
In this film for Leonard Cheshire things aren't quite what they seem at first glance. A man is at a job interview and is asked about his work ethic. Fidgeting with his hands, we see a scar and then we are thrust back into his past to the accident that changed his life. The hospital bed. The recovery. The hard work. All the minutes and miles that took him to this interview. How is his work ethic? This man works very very hard.
This story is exceptionally well told, and shows us that for disabled people the hard work never ends. It’s time for society to work harder for them.
Find out what you can do at campaigns.leonardcheshire.org/togetherunstoppable
Client: Leonard Cheshire
Campaign Title: Together, Unstoppable
Head of Legacy & Individual Giving: Sonia Triki Individual Giving Manager: Latha Mamo
Creative Agency: Don’t Panic
MD: Joe Wade
Creative Partner: Rick Dodds
Senior Creative: George McCallum
Head of Strategy & Engagement: Ellie Moore Senior Project Manager: Louise Boyd Account Manager: Alex Tilley
Agency Producer: Jennifer Clare Houlihan
Head of Artwork: Paul Howard
Graphic Designer: Ellen Crowther / Lucy Richardson
Production: Stink Films
Director: Matilda Finn
Executive Producer: Blake Powell
Producer: Gloria Bowman / Scarlett Barclay / Georgia Stamp DOP: Ben Wearing
1st AC: Dan West
Gaffer: Will Pope / Salvador Gomez-Lopez Production Designer: Alexandra Toomey Stylist: Luci Ellis
Make-up & Prosthetics: Natasha Lawes
Editing: Speade
Editor: Sam Sneade / Matilda Finn
VFX: The Mill
Senior Producer: Clare Melia
Producer: Mia Saunders
2D Lead & Shoot Supervisor: Brad Wood
Grade: Time Based Artists Producer: Sean Ewins Colourist: Simone Grattarola
Sound: Factory
Producer: Lou Allen Sound Designer: Mark Hill
Music Production Company: Siren Composer: Huntsmen
Music Producer: Sean Craigie-Atherton Music Publisher: Siren Publishing Ltd.
