Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
French Home Improvement store Leroy Merlin gets playful for its Valentine's Day spot. Because nothing says romance like painting your living room wall. Missed opportunity to make it the bedroom
BRAND LEROY MERLIN
BRAND MANAGEMENT Erwan Soquet
Agathe Ruckebusch
AGENCY BETC SHOPPER
AGENCY MANAGEMENT - Bernard Buono
- Nathalie Jacquier
- Etienne De-Laharpe
- Sarah Guilloteau
EXECUTIVE CREATIVE DIRECTOR - Stéphane Xiberras
ARTISTIC DIRECTOR - Nicolas Prado
COPYWRITER - Guillaume Palmantier
TRAFFIC - Claire Cedomirovic
PRODUCTION HOUSE - RITA FILMS
PRODUCTION - Elodie Andurand
DIRECTOR - Blacktool
SONG: Dean Martin & Helen O'Connell "How do you like your eggs in the morning?"