Link lust: Lame virals, photo shower curtains and google ads on brand sites.

Computerworld lists Lame and lamer: The 10 dumbest viral marketing campaigns ever - and all the usual suspects are on that list. From the Aqua Teen Hunger Force and 'the bomb' to Microsoft Vista's "Wow" campaign (Wow 1 long, Wow - 2 - long, Wow 3 long). Funny lame & lamer comments on each example:

Lame: Building a marketing campaign around a catchphrase that was tired back in 1994.
Lamer: Windows Vista itself.

Bored with your bathroom? Photocurtain might be just the thing for you. They run between $150 (stall curtain) and $220 (bath curtain) but if you have an awesome digital image design or photo you want to decorate your bathroom with, this is the place.

Adverlab has discovered a new trend: https://adverlab.blogspot.com/2008/08/adsense-ads-on-brand-site.html - > AdSense Ads on a Brand Site that seems pretty weird to me.¨

When Home Depot announced a couple of years ago that they would sell ad space on their site (press release), a lot of people thought it was a very interesting case of an advertiser turning into a media company. Here's a case of another company capitalizing on all that traffic to its brand site. Being a new dad takes you to all sorts of previously unexplored online destinations (and also explains the interruption in postings on this blog), so last night I found myself on Pampers.com and saw -- gasp! -- the very familiar AdSense ads and occasionally a few Google-served banners (one that I remember was for Staples). The site even has its own advertising policy. Assuming that the site gets 1.5M monthly uniques (Compete data) and, say, 3M pageviews, a click-through rate of 1%, and gets 25 cents for each click, Pampers.com generates $75K $7.5K in AdSense revenue each month. It's a half of a drop in P&G's bucket, of course, but it will buy the site team a round or two of beers each month.