Canon - âCreated Differentâ (2025)
âCreated Differentâ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
The City Of London police recently wrapped up Operation Creative--a name which will surely make Adland readers snicker. The crackdown on brand supported copyright theft was swift and hard. But only a month later, and Kernel Magazine is reporting very little has changed. Some of the largest gambling companies in the world are still advertising on these sites. And a lot of British public sector brands, too.
William Hill, Ladbrokes, and the Gala Coral Group are still paying the Pirate Bay Money to advertise. This torrent, by the way. is banned in the U.K. for copyright infringement en masse. . The Pirate Bay has responded to this ban by moving to an .ac domain name in the Ascension Islands (as well as using mirrors and proxies to get around blocks) so they can continue to operate. In other words, this site operates a lot like a speakeasy during the Al Capone days.
But it's not just Golden Horseshoe-style ads that are appearing on such sites. Money lending sites such as Nationwide, audio book versions of John Grisham and Donna Tartt novels, and Western Union are still advertising. And perhaps the most ironic: the British public sector are also running ads on these sites.
Here's Kernel's summation:
Our investigation found banner adverts for GCHQ Careers alongside links facilitating the illegal download of copyrighted content through peer-to-peer torrent networks. This means taxpayer pounds allocated to help 'keep society safe and successful in the cyber age' are in fact doing precisely the opposite: subsidising online piracy.