Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This ad is running in cinemas in the U.K. for London's Air Ambulance. As you think about your family over Christmas, here's one story of a family that almost lost their father due to a horrific bike accident. Thanks to the help of London's Air Ambulance, he was saved.
Client: London’s Air Ambulance
- Creative Team: Procreate London
- Director: Laura Scrivano
- Producer Alex Dawson
- Editor: Anil Griffin
- Executive creative director: Alasdair Graham