The ads feature the comical duo Rahmens (ラーメンズ, Rāmenzu) consisting of Jin Katagiri and Kentarō Kobayashi, who are a popular comedy duo in Japan, known for their absurd humor.
The advertisements promote the advantages of Macs and PCs. Macs are portrayed as "unique," welcoming, and pleasant, making them suitable for unwinding at home after a long day. On the other hand, PCs are considered ideal for office work and managing a company. The commercials are slightly muted to prevent coming across as overly hostile towards PCs, and they have been well-received in Japan.
Client: Apple
Campaign: "Switch to Mac"