Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
I don't have cable. Yep. I've admitted it, we got that over with. It means I rely an awful lot on these here Webs to keep me updated on the important things I would otherwise miss. And it gives me special insight into cross-promotion.
See, just now, while all of you are eagerly awaiting the third season of Mad Men, I'm finally seeing season two on DVD (via Netflix). You have no idea what a spoiler minefield the adoblogosphere is during Mad Men season; only thing worse is trying to avoid finding out what happened at the end of BSG (nononononodon'ttellme — that's next in the queue).
Though that means I see things like the Clorox tie-in with the Mad Men DVD (though I failed to screen-catch them, luckily this guy did) — the white starched shirt that serves as the imagery for the season's packaging with a big lipstick mark on the collar and the headline "Getting ad guys out of hot water for generations." I actually liked it. Clever, quick, appropriate..
The bigger news is Banana Republic's Mad Men promotion. That, I have a tougher time seeing — I don't think that