Marie Stopes International - "Are you late?" - (2010) :30

For the first time ever, a commercial for unplanned pregnancy and abortion advisory services will be aired on British television. The commercial, to be screened first on Channel 4 at 10.10pm on 24th May 2010, is part of a new campaign by Marie Stopes International, the UKs leading provider of sexual health services outside of the NHS.

This historic ad is not without controversy, and will not air in northern Ireland due to legal issues says channel 4. Abortion in Ireland is illegal unless it occurs as the result of a medical intervention performed to save the life of the mother.

Millions of people in England, Scotland and Wales will be able to watch the commercial for Marie Stopes International on Channel 4 at 10.10pm tonight.
But the channel is prevented from airing the commercial in Northern Ireland as abortion is illegal in the province.
Pro-life groups in Northern Ireland said they welcomed legislation blocking the ad from being broadcast.
But they remained “angered” that it would still be screened elsewhere in the UK.

Marie Stopes International