Müller FRijj - “Just feel the Urjj” (2025)
Müller FRijj’s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
Markedsføring, Danish ad trade press noticed the stories about the similar ghosts that we have here - "I see Ghosts - plural" and mention the source.
The headline reads "shucks, so many ghosts" and the article tells that not only are ghost award one and two out there, but also quotes Prisma's Editor as saying "I don't think there is a problem, I think they are two completely different things."