Master Lock - Tough Under Fire / The Doubters (1984) - 0:30 (USA)

Shooting the lock is now a Super Bowl classic. 

"When we blasted a hole through this master Lock on tv, we became the target for a lot of doubters. Since then newspaper reporters, police departments, even a famous consumer advocate
have all given it their best shot. Often, more than one."

Client: Master Lock
Ad agency: Cramer-Krasselt

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