Maxwell House "Instant Civilization" (1986) :30 (USA)

Here we see Bronson Pinchot talking about how he has a very strange way of living. But apparently it's okay because he has instant coffee and people are cool with that because instant coffee is the great uniter.
This spot aired in 1986, when Bronson Pinchot on the up and up with the mega hit sitcom Perfect Strangers." It's so inherently weird I don't think it would be made today. How on Earth did they even arrive at this concept? Man, I wish I worked in advertising back then.

Client: Maxwell House

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Dabitch's picture

It's true about the Belgian waffles thighs.