McDonald's - Coming Home / MyMcDonald's Rewards (2022) :90 (UK)

Announcing the arrival of the MyMcDonald’s Rewards, a loyalty program, by showing us the story of a trucker longing for his wife. As he drives through beautiful landscapes, he stops for snacks, and gets McDonald’s Rewards points every time. There are lovely touches in this film, from the truck's name "Lorraine" on the keychain, to the scenic drives, and all throughout the trucker sings along to the soulful track “Coming Home’ by Leon Bridges. He facetimes his wife from the truck at night, and as he's rolling into his hometown he has enough points for a McChicken sandwich. Which he brings home to his wife. It's a lovely piece of storytelling for what is just your regular loyalty program. To give the film a unique, cinematic look with richer colours and a natural grain, it was printed on to 35mm Kodak film.

Ad Agency: Leo Burnett

Music: “Coming Home’ by Leon Bridges.

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