McKenzie Schwefel, girl in Monster.com's "When I Grow Up" 1999 ad.

McKenzie Schwefel, girl in Monster.com's "When I Grow Up" 1999 ad.

McKenzie Schwefel told viewers that when she grew up she wanted to have a "brown nose." But at age 7, she didn't know what she was saying.
"I probably didn't know what that line meant until, like, three years later," says Schwefel, now 17 and a high school senior in Minnetonka, Minn.
Schwefel made her experience filming the Monster.com spot and other ads a focus of her college application essays. "I even sent my clip from Monster.com to schools," she said. "I think it made a really big difference. It was nice to be able to show people that I had this thing that made me unique."
Monster.com - When I grow up - (1999) 0:30 (USA)

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to AdLand.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.