Müller FRijj - āJust feel the Urjjā (2025)
Müller FRijjās latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
McKenzie Schwefel told viewers that when she grew up she wanted to have a "brown nose." But at age 7, she didn't know what she was saying.
"I probably didn't know what that line meant until, like, three years later," says Schwefel, now 17 and a high school senior in Minnetonka, Minn.
Schwefel made her experience filming the Monster.com spot and other ads a focus of her college application essays. "I even sent my clip from Monster.com to schools," she said. "I think it made a really big difference. It was nice to be able to show people that I had this thing that made me unique."
Monster.com - When I grow up - (1999) 0:30 (USA)