Since the Sprinter is a working mans van, what better way to advertise it than by having the van itself apply for a job? Lukas Lindemann Rosinski had the Mercedes' tires specially designed so that the van could write its own application letters and apply for jobs at various businesses that could use a hard working van by their side. Very clever. DM by tire!
Ad Agency: Lukas Lindemann Rosinski, Hamburg
Executive Creative Directors: Arno Lindemann, Bernhard Lukas
Creative Directors: Thomas Heyen, Markus Kremer, Jakob Kriwat
Art Directors: Markus Kremer, Damian Kuczmierczyk
Copywriter: Thomas Heyen
Designer: Victor Aloji Account: Jascha Oevermann
SFX: Thomas Beecken
Producer: Martin Schoen
Director: Marc Bethke
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