In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
John Cena is, for whatever reason, suddenly Jimmy Fallon's personal trainer. It doesn't go that well at the start, but John soon fixes this by making working out fun. Cameos by Usain Bolt and Jimmy Fallon's house band The Roots add to the hilarity as it all gets a bit silly.
Client: Michelob ULTRA
