MIchelob Ultra's idea of a night club is extreme frisbee at night with glow lights. It's the beer for active people who don't like a lot of carbs but still checks the boxes of "good times, friends, and fun." Nice positioning.
Client: Michelob Ultra
Agency: FCB Chicago
Todd Tilford – Chief Creative Officer
Dan Fietsam – Executive Creative Director
Andy Kohman – Creative Director
Josh Hurley – Creative Director
John Kenny – Chief Strategy Officer
Jenny Hoffman – Senior Producer
Kelly Lenthe – Manager of Business Affairs
Melanie Hellenga- SVP, Group Management Director
Amanda Strauss – Account Executive
Julian Acosta – Director
RSA – Production Company
Steve Immer – Senior Editor
Jason Ryan – Sound Engineer
Lord+Thomas - Post
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