Michelob Ultra - Superior Beach / Leo Messi walks into a bar (2024) :90 (USA)

Leo Messi walks into a bar... and it turns into an epic game.

At the beach bar, the waitress can barely hide her excitement of serving Messi. But the beer runs out, and Messi decides to start playing a little football while he waits for her to change the keg.

Client: Michelob ULTRA
Principal Talent: Leo Messi, Jason Sudeikis, Dan Marino
Ad agency: Wieden+Kennedy
Director: Adam Berg
Music: The Drifters’ “Quando, Quando, Quando.”

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