It's very difficult to explain who Lasse Åberg is, bet let's begin with that he is a Swedish actor, musician, film director, and artist who has left a huge impression on Swedish culture. Here he appears, as a young man in a "commercial" for milk. I say "commercial", as this was shown in schools rather than on tv, when we had home economics class. He keeps tasting and mixing various drinks as voices whisper what he's having, such as "dyes", "flavors" and "preservatives".
Sköt om dig. Drick mjölk.
Then he finally finds a glass of milk and has a little halleluja moment. Tagline: "Take care of yourself, drink milk."
Client: Milk
Production company: Pinguinfilm.
Director: Håkan Sjölin
Principal talent: Lasse Åberg
Tagline: Sköt om dig. Drick mjölk.
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