A bizarre new viral campaign by Microsoft uses a former eye milk-squirting champion to promote Windows Media Center. Yes, I said milk squirting and eye.
Check it out: https://www.milkmanmike.com
"When Mike 'The Milkman' Moraal heard Microsoft's international 'Start Something' advertising campaign inspiring people to follow their dreams and pursue whatever they are passionate about, he decided to get back in the game and go after his 2001 Guinness record as Longest Eye Squirt. The record was lost in 2004 to a young Turk from Istanbul named Ilker 'The Milker' Yilmaz who outsquirted Milkman's 8'7" record by inches."
Ad agency: Switch Interactive
Design & Flash: Brett Lareau
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