Miller High Life Might Spawn TV Show

What? Didn't you say Bud? And what's more interesting, the implications from an advertising standpoint or the possibility that this too could go down in infamy?

from Ad Age:

"As marketers grapple with ways to counter the diminishing effectiveness of the 30-second spot, Miller Brewing Co. is exploring the possibility of turning its popular High Life ad campaign into a TV show. The High Life man is fond of bowling, hunting and traditional values of the blue-collar life.

Wieden & Kennedy, Portland, Ore., the brewer's ad shop; its production house, Radical Media, New York; and director Errol Morris are working to develop an Archie Bunker-like TV series based on the 5-year-old campaign for Miller High Life beer that features ironic voice-over musings on the simple pleasures of the blue-collar life..."

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