Miller Lite - Ex-Quarterbacks (1979) - 0:30 (USA)

Eagles quarterback Norm Snead, former Cardinals quarterback Charley Johnson and former Steelers quarterback Terry Hanratty hang around and drink beer that tastes great and is less filling. This is how Miller Lite positioned a low calorie beer, for health-conscious consumers.

Client: Miller Lite
Ad agency: McCann-Erickson

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