Mitsubishi recently tapped Brickyard for extensive CG work, most notably on the frogs, in “No Fairytale,” a new spot showcasing the 2010 Mitsubishi Lancer. A majority of the frogs featured in the ad are completely CG, although for one close-up the Brickyard team carefully layered shots of real frogs to create the illusion of hundreds of frogs in the road. The hero frog in the spot was created using a combination of live action and CG which gave Brickyard artists the freedom to animate his speaking lines and manipulate facial movements to sell the realism of a talking frog prince.
CREDITS
Client: Mitsubishi
Spot Name: “No Fairytale” (:30)
Air Date: April 6, 2010
Visual Effects: Brickyard VFX, Santa Monica
Lead 2D Artist: Patrick Poulatian
Lead 3D Artist: David Blumenfeld
2D Artist: Mandy Sorenson, Joe Morrison, Chris Sonia
3D Artist: Drew Daleo, Dan Gutierrez, Carl Harders
Shoot Supervision: Patrick Poulatian
Head of Production/VFX Producer: Diana Young
Agency: BBDO Toronto
Creative Directors: Carlos Moreno, Peter Iganzi
Art Director: Craig MacIntosh
Agency Producer: Tracey Azzopardi
Copywriter: Julie Nikolic
Production Company: Steam Films
Director: Albert Kodagolian
Director of Photography: Fred Elmes
Art Director: Pedro Romero
Executive Producer: Krista Marshall
Producer: Ed Callaghan
Editorial Company: Rock Paper Scissors
Editor: Terence "Biff" Butler
Telecine Company: Co3
Colorist: Stefan
Audio Post: Pirate Toronto
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