Barclays - âMoments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
Another day, another musician fed up with the royalty statements thanks to Spotify. The above post comes from Paradise, whom you can see, made 3 cents for just a little under 1,000 plays of their songs. But rather than point this problem out again and again, I have decided to instead come up with a solution.
One that was directly inspired by two amazingly innovative companies: Uber and Lyft. Their money-making model is simple. Charge a base rate until there's a larger demand and then jack up the price. Let's do the same for music streaming rates.
I call this innovation Surge Pricing Royalty Ratesâ˘. or SPRR⢠for short.
With an SPRR⢠clause attached to your streaming contract, your music is worth more during a surge. Namely, during times of crisis, times of partying, or emotional moments. Because after all, if this new business model works for Uber and Lyft it can work for you, too.
Doom and Gloom isn't the only way to make extra cash. Let's say you're an average Joe or Jane and it's Friday night and work is out and you are ready to party. Let's hope you didn't tell anyone on social media! If you updated your Facebook status about that awesome party you're throwing, and you happened to have "liked," KISS's fan page? Guess whose gonna enable SPRR⢠all nite? I'd say when you're in party mode, it's worth 6 cents a spin. Because the night belongs to you. By the way, this isn't just for mega bands or one particular genre. If the Club is Open for Guided By Voices or you like yourself some Black Joe Lewis and the Honey Bears, you'll have to pay the piper. Sorry-- Spotify will have to pay the piper.