Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Monet was selling jewellery for a moment with very individualized portraits of women that represented a new generation, a younger, fresher, different style of women.
This first example, patriotic American flag headgear and peace-sign portrait would be read quite differently by the Brits, however.
Teenage girls were marketed to, hoping that the hippie demographic might pick up a charm bracelet, but as Monet was still high-end that wasn't going to be likely.