Müller FRijj - āJust feel the Urjjā (2025)
Müller FRijjās latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
I will admit that the first few times I sped past these posters, I didn't get it.
But then, this particular poster stuck in my mind after I spotted it at a bus stop in Copenhagen. Reverse psychology at its best - what would the world be like if Nelson Mandela had kept his mouth shut? Campaign created by UNCLE Grey A/S Denmark.
Jesper Hansen : Art Director
Michael Paterson : Copywriter