Movistar - "No matter where it happens, we'll replace it" print, Ecuador

In Ecuador, the Movistar cellphone service company has a new roaming service that comes with screen insurance. Yes, a screen insurance, so if you crack your screen while vacationing and roaming in Paris, you can get your phone fixed. Now that's something I would find really useful. Ad agency Publicis led by Chief Creative Officer Jairo Lezaca came up with this nicely subtle visual idea to advertise the service. It's a phone with a cracked screen, or a city map, or both depending on how you squint. Either way, I understood the concept immediately.

Ad agency: Publicis Ecuador.

Client Team Director: Gabriel Freire

Chief Executive Officer: César Bettencourt
Chief Creative Officer: Jairo Lezaca
Chief Strategy Officer: Gabriela Perez
Creative Director: Andrés Redrován

Art Director: Alejandro Bottas
Copywriters: Fabián Chimbo & Jairo Lezaca Agency
Producer: Valentina Arria

Photography Production: Mr. Pixel