MPA creates superhero to promote relevancy

To help out the Magazine Publishers of America, they've created a mascot. Yes that's right. In an Adage article, Magazine Industry's New Mascot Doesn't Fly Well With Many, Captain Read (pronounced Red - supposedly meaning that magazines are read) isn't winning any friends from those in the industry. Some find him lame, others are miffed that they weren't consulted prior to launching the $50,000 campaign. You can see pictures of the Captain here on the MPA site.