No idea how this Badland happened, it's a very clever idea and seems so obvious in hindsight that it's entirely possible that both were thought up independently. The Indian version from Ogilvy in Mumbai was in Cannes 2008, while the Brazilian version got silver in promo and activation 2011. Ooops!
Lets compare and contrast. Cannes 2011 seems to be the year of "seen it". Sadly.
Hat tip our favorite badland ninja Joelapompe.