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This press campaign created by Leo Burnett Lisbon promotes Skins, a controversial teenage show that follows a group of young teenagers throughout their troubled daylife – sex, drugs and alcohol are just a few of the explosive ingredients shown on this tv show.
The concept of the show is “Parents can’t forbid things they don’t know exist. SKINS – Don’t let them know about this show”.
CLIENT/PRODUCT: MTV - Skins
EXECUTIVE CREATIVE DIRECTOR: Chacho Puebla
ART DIRECTOR: Luciana Cani
COPYWRITER: Pedro Ribeiro
ILLUSTRATOR: Bruna Guerreiro
CREATIVE ADVISOR: Tura