Müller FRijj - “Just feel the Urjj” (2025)
Müller FRijj’s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
By now you've heard about the French Fries = Freedom Fries, and French Toast = Freedom Toast thing going on in America.
Well, French's, one of the US' largest mustard brands, got so worried about their image with all the anti-Français sentiments going on that they issued a press release to let everyone know they're all-American and it's ok to keep on buying their mildly pungent yellow condiment.
Truly a great moment in public relations.